2013 ADDY Creative Director of the Year
LUIS MEDINA, PARK&CO.
Since 2008, Luis Medina has been the driving force behind the creative at Park&Co. This has included great work for Goodwill, Metro Light Rail, Adelante Healthcare and Girl Scouts. His staff credits him with developing Park&Co’s brand ideal, “Creativity Heals.” It’s the idea that any problem can be cured through creativity, and as the staff points out, it’s how Luis approaches everything in life. His approach to leading his team is called “supportive, constructive and inspiring.”
One individual wrote in his nomination, “Luis isn’t about grabbing the glory, he doesn’t have an agenda of self-promotion.” However, now it’s time for Luis to bask in a little glory. And enjoy the pride his agency has in him.
The Creative Director of the Year Award publicly acknowledges the creative director who has consistently conceptualized great ideas for clients, brings vision/leadership/results, and who most inspires his/her creative team to follow their passions in pursuit of the best creative work.
Creative folks from agencies around the Valley – and their clients – nominated their favorite Creative Director for consideration.