Social Media/Public Relations Coordinator

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Social Media/Public Relations Coordinator

American Association of Motorcycle Injury Lawyers Inc Published: September 8, 2017
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Job Type

Description

The Social Media / Public Relations Coordinator will use their writing skills, creativity and high-level of organization to create and execute social media marketing campaigns across a variety of platforms. They will be responsible for managing Law Tiger’s national social media accounts and producing analytics reports. This highly-organized individual will also be responsible for developing, gathering and managing content from several different sources for use in the national brand accounts.

Responsibilities

  • Build and execute social media campaign strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Research specific industry news and trends for use in communicating and marketing
  • Generate, edit, publish and share creative daily content (original text, images, video or HTML) that builds meaningful connections to the motorcycle riding community
  • Develop an optimal posting schedule by considering web traffic and customer engagement metrics
  • Initiate conversations online in a professional manner that is specific to motorcyclists and the motorcycle industry according to brand voice guidelines.
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Identify brand-friendly influencers who have access to the right audiences, a sizeable number of followers, real interactions with fans (not with fake followers), a strategy for cultivating relationships with and growth of their audience
  • Analyze performance of individual influencers and campaign, optimize social media strategy based on data.
  • Report on broad trends and developments with social media platforms.
  • Source and facilitate endorsements / promotional deals / giveaways
  • Develop and send e-blasts/newsletter.
  • Attend various events to gather content.
  • Assist in running (and tracking) social advertising campaigns

Requirements

  • Bachelor’s Degree in Marketing, Communications, Journalism or related field
  • 2–4 years demonstrable experience with development and implementation of social media marketing campaigns and strategy
  • Must ride a motorcycle and have an understanding of the riding community
  • Deep knowledge of social media platforms, influencer best practices, Terms of Use, and target audiences.
  • Familiarity with online marketing strategies and marketing channels
  • Ability to grasp future trends in social media technologies and act proactively
  • Familiarity with photography, videography and photo editing software a plus
  • Advanced skills in Microsoft Word, EXCEL, PowerPoint
  • Highly organized (attention to detail is essential) and able to prioritize under pressure
  • Must be a self-starter and a strong project manager comfortable with competing deadlines and multitasking.
  • Ability to think outside the box and be creative when creating content
  • Strong written & verbal communication skills
  • Positive attitude, with an appetite for personal and professional development

Benefits

Paid Health and Life insurance

Paid Long Term Disability insurance

Paid vacation/sick/personal time

401K

 

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