Programmatic Campaign Specialist

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Programmatic Campaign Specialist

February 19, 2018
Job Type


The Programmatic Campaign Specialist is responsible for the successful execution and optimization of ad campaigns on all programmatic platforms. Will be responsible for working directly with internal teams to understand and implement campaign requirements to meet or exceed client objectives.


  • Works cross-functionally with internal and external customers to successfully deploy campaigns and ensure high satisfaction and meet client needs
  • Provides input and guidance around campaign design
  • Validates campaign goals are achievable given client provided parameters including, but not limited to:
    • Budget
    • Frequency
    • Reach
    • Geo-targeting
    • Behavioral targeting
    • Contextual targeting
  • Works with clients to manage technical implementation and troubleshooting of each campaign with regard to:
    • Pixels
    • Creative
    • Data feeds
    • CRM file transfers
  • Manages interactive media ad campaigns on a daily basis, with tasks including:
    • Loading creative
    • Generating pixels
    • Pulling optimization levers
    • Running reports
    • Performing quality assurance processes on overall campaign including components for desktop, mobile, video and digital audio
  • Optimizes campaigns on a daily basis by evaluating changes with
    • Flight dates
    • Audiences
    • Day and time-parts
    • Site lists
    • Publishers
    • Deal Ids
    • Bids
    • Ad units
    • Targeting strategies
    • Other data points as needed
  • Monitors campaigns daily for meeting delivery, variance and KPI requirements
  • Maximizes yield from media buys to expand profit margins
  • Other duties as assigned


  • Bachelor’s degree in marketing, business, economics, finance, computer programming, or related field
  • 1-2 years of interactive media experience required
  • Knowledge of digital media technologies such as ad servers, DSPs and mobile/video partners
  • Must be detail-oriented and possess an ability to multi-task and prioritize
  • Excellent communications skills
  • Ability to meet deadlines
  • Self-motivated, dependable and who has worked in a team environment

 If you see yourself in this description – we’d love to talk to you about joining our dedicated team! We are growing and looking for the best talent to match our vision and needs.

LAVIDGE is an award-wining public relations and marketing agency with an outstanding client list in the retail, healthcare, publishing, B2B, sports, technology, government and entertainment sectors. In other words, we get good at many things very quickly. Benefits include a dynamic atmosphere, friendly people and lots of fun. Not to mention: competitive salary, health, dental, vision, 401(k) eligibility, paid vacation, flexible hours, and other great stuff.

Please email resumes to

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