Paid Media Marketing Specialist

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Paid Media Marketing Specialist

StringCan Interactive Published: June 19, 2017
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StringCan Interactive is looking for a paid media and lead generation campaign manager to add to our growing digital marketing team in Scottsdale, Arizona. You will be responsible for researching, implementing, optimizing, and managing a variety of paid media solutions as well as providing creative input for enhancing lead generation for our clients. Your primary focus is delivering high quality leads for the client’s marketing and sales team.

The candidate must be experienced in Google AdWords, Bing Ads, Google Analytics, Facebook Ads, and other social media and programmatic paid advertising platforms. You will be required to multi-task across multiple clients and campaign platforms while keeping a constant pulse on lead generation performance. If you are passionate about implementing Search Marketing strategy and tactics to drive leads and ROI for your clients, then we want to hear from you.

StringCan Interactive is a full-service, strategy-driven inbound marketing agency that helps multi-location companies generate, nurture and convert leads to revenue. StringCan is headquartered in Scottsdale, Arizona with an international office in Paris, France.

Founded in 2010, StringCan has evolved its core strategy and persona development services to adapt to the ever-changing needs and challenges of marketers – helping them to achieve their online marketing goals through search marketing, online advertising, social media, content marketing, email marketing and marketing automation. We are a certified HubSpot agency partner and team members are inbound marketing certified.

We believe that culture is what you do, and who you are. ‘Going the Last 1%’ is our commitment to making a difference for our clients, team, partners and community. We have earned the ‘best places to work’ award two times in Phoenix.


Paid Media Specialist Responsibilities:

  • Build strategic marketing plans for a variety of paid media tactics.
  • Manage the strategy, setup, and ongoing budgets of paid campaigns.
  • Measure and optimize paid marketing campaigns using dashboards, Google Analytics, call tracking, and marketing analytics reports.
  • Research and test partnerships with new vendors to expand reach and lower CPA.
  • Craft landing pages and lead generation forms to distribute through relevant paid programs.
  • Report on campaign progress on a weekly and monthly basis.
  • Stay up-to-date with online marketing trends and potential new channels and strategies to keep us ahead.

Applicant Requirements:

  • Bachelor's Degree in Marketing, Advertising, Research or Communications.
  • 3+ years of experience in the inbound/demand generation marketing industry.
  • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, etc.), and content distribution and placement networks like Outbrain.
  • Excellent communicator with the ability to sell, convince, and negotiate.
  • Experience handling marketing budgets and forecasting/reporting results.

Extras That Will Make Us Happy:

  • Multi-location business experience, such as franchising, fitness, retail and hotel.
  • SEO marketing experience.
  • JIRA project management software experience.
  • HubSpot Inbound Marketing certified.
  • Google Analytics and or AdWords certified.


StringCan Interactive LLC is an Equal Opportunity/Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact Human Resources at

StringCan Interactive offers competitive salary, health insurance and vacation benefits, company-sponsored events, and flexible work-from-home policies.

This position is required to be on site in our Scottsdale, Arizona office. Out of state applicants are accepted if they are willing to relocate.

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