Marketing Project Specialist

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Marketing Project Specialist

Grand Canyon University - Phoenix, AZ Published: July 19, 2017
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Description

Grand Canyon University’s is seeking a full time Marketing Project Specialist. Through general supervision, this position will assist the assigned Regional Marketing Manager in creating and establishing effective marketing and branding initiatives.

Responsibilities:

  • Manage marketing campaigns from formulation to execution for assigned clients.
  • Meets with marketing management to ascertain client’s specific needs and objectives and then formulate ideas with other internal marketing partners to create an effective marketing campaign.
  • Assists as a member of the internal marketing "creative" team to assess and recommend communications opportunities, methods and channels, promotional mix and methods.
  • Participates in campaign strategy sessions alongside marketing management with assigned clients to ensure recommended marketing plans meet clients’ current and/or future needs.
  • Applies considerable knowledge of marketing principles and techniques to assist in creating marketing campaign plans by utilizing both digital and traditional marketing methods/channels (i.e., brochures, flyers, posters, postcards, direct mail, billboards, apparel, emails, landing pages, micro sties, social media, radio, etc.). Confers with marketing management to confirm relevance of overall plan.
  • Participates in meetings to get approval for marketing campaigns.
  • Coordinates deployment of marketing activities with all relevant stakeholders..
  • Keeps marketing management informed of progress and potential issues and makes recommendations to ensure plans are well coordinated and synchronized.
  • Safeguards GCU’s branding strategy in the development of materials and media.
  • Develops performance metrics and reporting for ROI on marketing campaigns.
  • Coordinates with other affected departments on regularly scheduled events ensuring availability of appropriate support.
  • Recommends new approaches and ideas in brainstorming meetings which demonstrates most current and leading edge marketing techniques in the public domain.

Qualifications:

  • Bachelor degree in marketing, public relations or communications
  • 4 years’ marketing experience, preferably in an in-house creative department or agency
  • Experience in executing marketing campaigns (traditional and digital) for a variety of audiences.
  • An ability to translate client needs into effective marketing campaigns.
  • Good attention to detail, analytical and networking skills.
  • Knowledge of media placement processes among multiple media channels.
  • Knowledge of marketing analytics, ROI metrics and earned value assessment.
  • Provide a positive example to students by supporting the University’s Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University.

Candidates must apply online in order to be considered: http://jobs.gcu.edu/marketing-project-specialist/job/6960440

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