Digital Media Planner/Buyer

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Digital Media Planner/Buyer

Off Madison Avenue
Published
June 28, 2018
Category
Job Type

Description

We're a lot of fun to work with. Casual dress code. Fun events. Unlimited Cheez-its. More than that, we do amazing work together.  We are looking for great people to join our team!

JOB SUMMARY

Develops, executes and monitors online media plans for advertising clients.  Purchases and places online advertising as well as provide strategic oversight to PPC and SEM campaigns. Negotiates rates with media publishers and recommends digital media buying opportunities. Responsible for the implementation of campaigns using buying software and the agency ad server. Also conducts post-buy media analysis, and tracks and reports on results.

This position has one direct report.

ESSENTIAL FUNCTIONS

  • Provides day-to-day support for clients
  • Oversees and manages client budgets
  • Develops online media buying strategies
  • POV writing and media recommendations
  • Executes plans through negotiation and placement
  • Facilitates performance management and make-good approval
  • Leads compilation of campaign performance reporting
  • Leads decisions and approvals for campaign optimization
  • Assists Media Director and Associate Media Director
  • Conducts new business research
  • Traffics campaigns
  • Insertion order and flowchart execution
  • Approves vendor invoices with the assistance of the media coordinator
  • Approves media invoices

REQUIREMENTS

Education & Experience, Knowledge/Understanding

  • Bachelor’s degree (BS/BA) or equivalent; or three to five years related experience and/or training; or equivalent combination of education and experience
  • 3-5 years experience in digital media planning and buying
  • Experience with negotiating added value for clients
  • Experience utilizing third party data to inform media plans
  • A working knowledge of online advertising concepts (behavioral, retargeting, RTB/DSP etc.)

Skills

  • Superb verbal, written, and listening communication skills
  • Effective organization and time management skills with the ability to manage multiple projects simultaneously and work in high-pressure situations
  • Excellent interpersonal skills and demeanor
  • Proficient in the use of a PC or Mac; in a Windows environment; in the use of the Internet; and in the use of MS Office Applications such as Outlook, Word and Excel,  and PowerPoint

Abilities

  • Ability to work both independently managing multiple projects, as well as collaboratively working with leaders of other functions areas to achieve common goals
  • Ability to drive results in a team-oriented environment
  • Ability to identify and proactively solve problems
  • Ability to thrive in a client-focused environment

KEY COMPETENCIES

Core

  • Openness to New Ideas
  • Performance Excellence
  • Customer Focus
  • Collaboration
  • Communication 

Job specific

  • Experience with DCM (Double Click)
  • Experience with Google Analytics
  • Experience with Facebook Ads Manager
  • Experience with Google Adwords
Apply
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