Digital Marketing Specialist
As an expert in digital marketing, you will be responsible for executing a variety of digital marketing campaigns focused around driving brand awareness, content distribution, lead generation, and sales. You will have a solid understanding of a variety of digital marketing channels and experiencing managing and executing multi-channel campaigns.
Client programs will include tactics spanning across channels including: SEO, PPC, content syndication, email marketing, social media, display, retargeting, affiliate marketing, etc. This means you’ve had experience managing or overseeing successful Google Adwords campaigns, optimizing content for SEO, executing digital media buys, and deploying dynamic email marketing campaigns.
You will work closely with the account management team to ensure the digital campaigns are achieving the client’s goals and provide reporting that illustrates performance. Daily client communication and meetings will be the norm, so you are comfortable interacting with clients directly and ideally have some agency experience.
This is a fast-paced and high-energy job that is highly collaborative, so you enjoy teamwork and embrace the ever-changing nature of digital marketing in a growing agency setting.
- 2-3 years experience managing and results-driven digital campaigns, ideally with agency experience
- Experience managing content distribution campaigns with a solid understanding of the role content
- High proficiency with social media platforms, Google Adwords, Google Analytics, marketing automation tools, etc.
- Bachelor’s Degree in Marketing, Advertising, Communications or related field
- Strong written and verbal communication skills with a base understanding of AP Style.