Digital Marketing Manager

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Digital Marketing Manager

Phoenix Theatre Published: June 1, 2017
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Description

Position:                                   Digital Marketing Manager

Salary:                                      $39,000 - $45,000 DOE

Reports To:                              Director of Marketing + Communications

Job Summary

This position works with the Director of Marketing + Communications and the full marketing team to implement the sales, marketing and fundraising campaigns for the entire organization. This role is well suited for those who exist comfortably in both left-brain and right-brain states of thought, balancing the creative with the analytical.

Essential Duties & Responsibilities

  • Tell stories that attract and engage a digital audience through the creation of bi-weekly newsletters, dynamic website content, and a robust social media presence
  • Develop annual digital marketing plans outlining strategies, tactics and metrics to ensure Phoenix Theatre reaches its earned revenue goals
  • Work with the development team to assess opportunities for digital marketing to strengthen contributed revenue campaigns
  • Manage a rich content calendar that is channel and audience specific
  • Drive consistent, relevant traffic and leads from our social network
  • Track, measure, and analyze all initiatives to report on social media ROI
  • Keep pace with search engine, display, native, video, social media, and internet marketing industry trends
  • Develop and maintain all lists and segmentation best practices for sales, marketing and fundraising campaigns alongside Tessitura Database + Analytics Manager
  • Segment lists based on behaviors like past email engagement, ticket buying and website interaction
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Manage the creation, implementation and data collection for all surveys, both paper and digital
  • Oversee strategy and management of contracted video production company
  • Oversee direction and management of contracted digital marketing solutions company

Minimum Qualifications

  • At least three years of experience in digital marketing and analytics
  • Excellent communicator and creative thinker with an ability to use data to inform decisions
  • Outstanding writing and editing skills with superior attention to detail
  • Ability to meet deadlines in a fast-paced environment with frequently changing priorities
  • Ability to communicate confidently with other departments, directors, and peers
  • Substantial knowledge of theatre, arts, and/or nonprofit culture
  • Comfortability in website content management via responsive web design
  • Proficiency in Adobe Creative Suite, Excel and Google Analytics
  • Proficiency in email marketing and marketing automation technology
  • Tessitura experience a bonus

Benefits

We provide basic health, dental and vision insurance, paid vacation time, flexible weekday hours, and lots of complimentary tickets to our shows. This job offers the opportunity to cultivate a love of theatre arts in dedicated patrons, casual theatre-goers, and the next generation of audiences. You will be challenged often, learn a great deal, have a lot of fun, get a little frustrated, and most importantly you will be a part of an organization that believes art has the power to inspire hope and understanding, and build community.

To apply: Send resume and cover letter to Sara Jayne White, Director of Marketing + Communications, at s.white@phoenixtheatre.com. Application deadline: Open until filled. Phoenix Theatre is an equal opportunity employer.

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