- Ensuring the agency is meeting the client’s needs
- Solving problems within the account management team
- Managing internal and external communications
Is this role right for me?
To do this role you will need to:
- Be organised, with strong attention to detail and time management skills
- Flourish when working within a team of different people
- Be an effective communicator, both verbally and in writing
- Be persuasive, able to sell work and ideas, and respond positively to feedback
- Be flexible, and able to solve problems
- Be resilient and positive in difficult situations
- Be able to juggle competing demands from clients and the agency
- Be responsible for managing the client relationship through effective communication, problem solving, and responding to requests
- Take client communication briefs and, where required, support the Account Planner with drafting creative briefs
- Have strong presentation skills
- Ensure that project deadlines and budgets are met, communicating and seeking approval of any changes to these
- Identify ways to grow client accounts through new business opportunities
- Keep the team and the client up to date with useful knowledge
- Maintain accurate records of meetings, decisions and next actions
- Work with the finance team or department to manage projects budgets and bookkeeping
What does an Account Manager do?
The Account Manager, and wider account management team, is the bridge between the client and the agency. They are responsible for ensuring that the agency is meeting the client’s needs and working with all the key functions that go into creating the agency’s advertising output. They are constantly solving problems, managing internal and external communications, and driving projects to completion.
The role is also known as “Business Manager” or “Client Services Manager”, depending on the agency.